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Our mission

We envision a world where businesses thrive beyond boundaries.
We’re building that world by enabling enterprises in emerging markets to access the capital they need, when they need it. Jia believes that your business can be a vehicle for change, creating enduring prosperity for both the community and the local economy.

We’re live! Read more about our launch in TechCrunch. 🚀

Home
Jia Advance
About
Careers
Blog
© 2024 Jia Co. All rights reserved.

We’re live! Read more about our launch in TechCrunch. 🚀

Home
Jia Advance
About
Careers
Blog
© 2024 Jia Co. All rights reserved.

We’re live! Read more about our launch in TechCrunch. 🚀

Home
Jia Advance
About
Careers
Blog
© 2024 Jia Co. All rights reserved.
Our story

We started Jia after a decade of working in microfinance and fintech.

Hi, I'm Zach, one of Jia's co-founders. I began my career in South Sudan providing farmers with financing to grow their businesses and feed the population following a devastating civil war. My co-founder Cheng started her career helping finance community banks in Tanzania.

From these early experiences, we saw that communities relied on the growth of local businesses, which created jobs, sparked innovation, and reinvested revenues in their neighborhoods. 

In the U.S., these businesses would have had countless opportunities to access financing. But in emerging markets, it’s extraordinarily difficult, or even impossible.


We started Jia with the goal of democratizing access to capital regardless of borders. This belief has been foundational to how we built our company, from our diverse customer base to our global investors.

By equipping these businesses with the capital they need to succeed, we aim to strengthen local economies and provide opportunities for every member of the communities where we work. We believe local communities thrive when businesses do.

Pull up a chair and join us on our journey to unlock financial access across the globe.

Thanks, asante, salamat, धन्यवाद & 谢谢,
Zach & Cheng

So, why Jia?
We chose a name grounded in our global roots. 🌎🌍🌏

In Chinese, Jia 家 means home or family, the central financial unit we are expanding upon 🏡

In Hindi, Jia जिया means heart, because we provide financial services with a heart 💖

In Swahili, Njia means road or path, and we're building the path to financial independence! 🛣️

Our team

We’re a fun-loving group from different walks of life - fintech nerds, adventurous consumers of street food from around the globe, lovers of languages, karaoke singers, mountain climbers, sourdough bakers, poets and painters who have worked across 50+ countries. Interested in joining the ride?
Say hi!
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© 2024 Jia Co. All rights reserved.

We’re live! Read more about our launch in TechCrunch. 🚀

Home
Jia Advance
About
Careers
Blog
© 2024 Jia Co. All rights reserved.